Project Description

First Choice Milki Design

Introducing the First Choice milki – flavoured full cream milk.

First Choice Flavoured Milk has been given a brand new name & personality to include a broad consumer market, repositioning the product.  The packs retain it’s playful and fun nature while the high-end look and feel will appeal to adults who are environmentally conscious.  The new pack design indicated freshness and the colours are specifically dedicated to the 9 different flavours.  The tone is playful yet sophisticated and we used the black spots as a subtle reminder of the source of our milk, our beloved cows!